of the school, inquisitive and innovative as they are, have organized themselves
into various clubs according to their areas of interest. The clubs focus on one
functional areas of business. These clubs provide a forum for the students to
share their ideas, knowledge and experiences in their respective domains.
supplement the academic life by helping the students to continuously learn and
improve themselves so as to achieve the ever increasing benchmarks of the modern
era. These clubs also provide them with a platform to work together and
understand each other’s viewpoint better, foster creative solution building and
enable them to view things from a holistic perspective.
How does one
sell a comb to a bald man? Or, is it better to sell him an oil that fertilizes
and replenishes the lost flora? Such questions and many more are tossed around
and discussed on a normal basis. Welcome to MARTRIX, the Marketing Club of
SJMSOM. The membership is for “the one” who has a penchant for Marketing or who
wants to know about the fine art of Marketing and perhaps enlighten oneself.
This is a club of the students, by the students and for the students. The
emphasis is on team work and hands on learning approach. After the last frontier
is crossed (i.e.) classroom, MARTians let loose their creative juices to find
unconventional solutions for conventional problems. The members of the club meet
regularly and participate in the activities that unfold. The activities are
decided periodically that range from discussing case studies, following the
positioning of products, both old and new, finding out the success stories and
analyzing the ideas that were involved. The highlight is the impromptu activity
where the members are called on stage and asked to market an absolutely unusual
product. These and many more activities are carried out. The aim is to shape a
MARTian into a suave marketer who'll have his finger on the pulse of the latest
developments and will be creative as well.
Anyone who leaps at the top lines without looking back at the bottom lines is
missing something. The pillars of functional areas like marketing and finance
rest on the foundations of product and price. This foundation is nothing but
operations. Our operations club, OPERA, helps in fostering new ideas and opening
up unseen vistas in operations management, making our budding managers well
armed to be leaders with a cutting edge. In its endeavor to further its cause ,
Opera organized one of the four continuums conducted so far, bringing industry
stalwarts to one platform, from where the the face of the future could be
changed. Subjects like ERP, supply chain management, logistics and manufacturing
in India were studied. Our regular features include case studies, paper
presentations, data collection in the areas of operations management and of
course a lot more.
Welcome to “Finesse”, the finance club of the school. The club is entirely an
initiative of the students to acquaint themselves about the latest in the
rapidly changing financial world where timely knowledge is considered to be the
most precious commodity. The club is a forum by means of which the students
deliberate and discuss the issues of concern to the financial world and reflect
on the market movements.
It is an
interest group where the finance enthusiasts undergo brainstorming and number
crunching sessions that they know, can catapult them into informed managers of
tomorrow. The aim is to hone the quantitative, analytical and logical skills of
the members, and enable them to look deeper into the financial markets to get
critical insight into their functioning.
Apart from these activities, the group also conducts quizzes from time to time
that are pertinent to the happenings in the financial world. The group came into
highlight with the successful conduct of an online stock investment simulation
game titled “Bulls and Bears” at Avenues 2003, the national level b-fest
conducted by the school recently. The game, which was conceived by the group
members, received a huge participation and much appreciation from the student
delegates at the b-fest.
Systematics is a student body at the school that involves itself with
developments in the fastest changing domain of the world business, i.e.
information technology. The members of the club have a penchant for
understanding IT and its potential in changing the way business is conducted
around the world.
managers of tomorrow closely monitor the emerging paradigms in the business
world that are being defined by the increasing use of technology. Being mostly
from techie backgrounds, they view these developments from both business and
technical perspectives, and deliberate and debate their outcomes from time to
IT, being essentially borderless, needs to be understood on a macro level. The
rapid changes in the business environment have resulted in increased
complexities and responsibilities for the information manager today. The club
members therefore regularly bring to campus distinguished people from the IT
world to interact with them and to get broader perspectives on pertinent issues
and future importance.
The club was highly appreciated by the industry participants, faculty and
students alike for their success in conducting a two-day seminar under the
Continuum 2003 (IT) banner. The event received an enthusiastic participation of
delegates from the industry and some of the leading b-schools in the country.
provides a platform to the students to improve upon their soft skills, which are
considered by many to be more important then the hard skills. The public
speaking group is a students’ initiative that tries to kill “stage fright” among
them by organizing speeches (both prepared and impromptu) and debates. During
these, the students are critically judged by their peers on various aspects such
as convincing power, body language, choice of words, grammatical accuracy and
fluency of speech. These revelations and the experience obtained on stage enable
the student to move on a path of continuous self-improvement in their