BOP is a reality show with real start-ups and a live audience of investors that tries to recreate the exuberance and bustle that accompanies the launch of an IPO. The theme of the game is that 8 companies vie for the investor's money on the same platform and during the same period, each optimistic about selling a part of their business to the investors. No wonder we call the event Bulls on Parade Based on the bids of the investors the IPO will be issued and listed based on a book building process. The winning investor will be the one who has the highest sum of the market capitalization of his allotted shares and the cash in hand remaining.