They say that a good marketer can sell anything : he can sell a car with square wheels, he can sell a comb to the bald, he can sell ice to Eskimos. He can even sell the world to you! And its not hard selling that a perfect marketer does, he sells you value. The perfect marketer gets deep into his product, dissects and finds the utility and value that it can bring across to its buyer. He segments the market, traverses the value chain, researches the populace, lists the USPs, determines the price and designs the promos that will hit. In short he orchestrates the strategy that will position the product as the coveted jewel in the marketplace. "Man who sold the world", invites the participants to do just that : build the perfect marketing strategy to sell the product. Deliver such value to the customer that he feels he has bought the world

But the road to success is strewn with pitfalls. Consisting of one elimination round and two additional rounds, the seemingly easy path might soon turn a real test of character. So sharpen your marketing skills and get ready for the experience of your life.