L!VE, SJMSOM IIT Bombay’s e-magazine, started in Jan ‘06 as a dream student initiative with its theme as 'Management Redefined'. It started off as an “IT and Systematics” magazine, with the punch line "IT on the Go". However, it went on to encompass all aspects of management with articles on different management disciplines.

L!VE has received tremendous response from all the spheres it has witnessed as audience. It has been one of the key platforms to strengthen our bonds with the IIT Bombay Alumni, and the distinguished business leaders and corporate who share a relationship with IIT Bombay. It has enormously widened our reach to our contemporary business student community across the country and abroad.

L!VE is a magazine which acts as an interface between SJMSOM and the outside world (corporate, IIT Alumni, eminent personalities, thought leaders etc). It strives to bring out the hidden facets of SJMSOM students by stimulating thought and providing a platform to interact and reach out. Each issue of L!VE consists of:

• Coverage of events at SJMSOM and IIT Bombay happened in the past month and a glance at events to happen in the next few weeks. Every month in SJMSOM and IITB is filled with events mentioned previously viz. Continuum, Dikshas, seminars, visits from distinguished leaders, Leadership Lecture Series and many more.
• L!VE also covers our annual flagship event, Avenues, which this year will mark the beginning of the Golden Jubilee Celebrations of IIT Bombay.
• Upcoming trends in major aspects of business viz. Finance, Marketing, Operations, Systems, HR, Consulting, and Entrepreneurship – related analysis, discussions and case studies.
• Insightful articles from IIT Professors, Ph.D. scholars and IIT Alumni, who hold tremendous experience of the industry and are experts in their fields.
• Creations of SJMSOM students like poetry, paintings, sketches etc.
• Trivia consisting business related quizzes, crosswords, puzzles, contests etc.

L!VE, the magazine of SJMSOM brings in new facets, perspectives and new insights into the business world. This is a harbinger of the times, wherein all of us aspire to be not just marketing or finance or operations or HR professionals but well rounded managers equipped to handle the vagaries of corporate life.