We successfully organised a Symposium on Digital Transformation in Marketing on November 29, 2024 bringing together academia, industry, and students for a day of insightful discussions and knowledge exchange.
The event featured:
- Prof. Denish Shah (Georgia State University), who delivered the keynote address, “The Promises and Perils of Digital Transformation,”
- Mr. Deepak Oram (HDFC Bank) on “The Power of Marketing Technology in Transforming Businesses”
- Mr. Vivek Bhargava Co-founder, Consumr.ai (Profitwheel) on “How Digital Agencies Drive Success with New-Age Media”
Workshops led by Prof. Denish Shah covered cutting-edge topics, including CRM, AI, and social media strategies. The symposium witnessed vibrant discussions, active participation, and meaningful networking, reinforcing SJMSOM’s role as a hub for bridging together academia and industry.
This event was supported by the Seed funding for Collaboration and Partnership Projects (SCPP), IoE, IIT Bombay.